Hip-hop shop. Opening a music/multimedia studio
Description
Carla Campbell's business, Instant Melodies-Britain's first pay-as-you-go music/multimedia studio-is doing well enough for her to relocate and expand. With loans secured, new space rented, and equipment purchased, the 27-year-old is ready for her grand opening. This program follows Carla as sizzle quickly turns to fizzle. When business proves alarmingly slow, she makes a bold decision to speed up her promo plan by sinking her last startup money into extra advertising. Within days of a targeted flyer campaign and a strategic radio ad featuring celebrity DJ Phoebe One, business at the hip-hop shop takes off-and Carla breathes a sigh of relief.
Runtime
25 min
Series
Subjects
- Branding (Marketing) (220)
- Musical form (89)
- Marketing (459)
- Style, Musical (119)
- Entrepreneurship (1731)
- Small business (140)
- Music trade (47)
- International business enterprises (261)
- Sound recording industry (26)
Genre
Date of Publication
[2007], c2005
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=37290
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