I-magine ipod accessories. Jumping from startup to market leader
Description
Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle opens Andrew and Ali's eyes to the untapped potential of i-magine and motivates them to leap into VoIP and position themselves as a market leader. After a slow start, Andrew and Ali successfully take action, but the shift from cruising to climbing is not an easy one.
Runtime
25 min
Series
Subjects
- Logistics (25)
- Marketing (459)
- Business enterprises (436)
- Computers (139)
- Entrepreneurship (1731)
- Small business (140)
- International business enterprises (261)
- Electronic commerce (175)
Genre
Date of Publication
[2007], c2006
Database
Films on Demand
Direct Link
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