Belle & Bunty fashions. Attracting investment through brand image
Description
Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle-but they have yet to turn enough profit to expand their business or even pay themselves a wage. In this program, mentor John Boyle advises the duo to strenuously build their brand image to help them secure investment that will enable them to take their company to the next level. Through perseverance, Belle & Bunty gains good press with a celebrity endorsement by TV personality June Sarpong and secures a potential licensing deal with Debenhams, "Britain's Favourite Department Store.
Runtime
25 min
Series
Subjects
- International business enterprises (261)
- Marketing (459)
- Small business (140)
- Entrepreneurship (1731)
Genre
Date of Publication
[2007], c2006
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=37285
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