Understanding media literacy
Description
TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue.
Runtime
35 min
Series
Subjects
- Advertising (278)
- Mass media and culture (147)
- Mass media (887)
- Communication in marketing (54)
- Consumer education (55)
- Journalism (185)
- Public relations (98)
Genre
Date of Publication
[2007], c2007
Database
Films on Demand
Direct Link
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