Run with it. Reorganizing production

Description

Marmite's momentous changes include a factory re-fit to make expansion possible. This program shows how the venerable bread-spread has traditionally been manufactured and how the company's operations will be modernized. The program then illustrates the engineering and installation of 3.7 million dollars worth of new machinery and explains what happens when the installation doesn't go as planned. Marketing and contractual preparations are also explored, as the marketing director studies ideas submitted by consumers-reinforcing the need to develop a squeezable bottle-and visits a large bakery licensed to produce Marmite biscuits.

Runtime

25 min

Series

Subjects

Genre

Date of Publication

[2007], c2005

Database

Films on Demand

Direct Link

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