The Wine wars

Description

Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and the Australian city of Adelaide. The film shows how the strictures of tradition and regulation have held back French producers, while technological innovations, new marketing strategies, and a dramatic rise in consumption have made vineyards around the world lucrative.

Runtime

53 min

Subjects

Genre

Date of Publication

[2006], c2003

Database

Films on Demand

Direct Link

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