Key functions of business. Case study
Description
Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation's departments. Going behind the scenes at Holden, a thriving General Motors subsidiary, the program features interviews with managers and directors in Finance, Human Resources, Manufacturing, and Sales and Marketing. From the challenges of efficient assembly to the demands of accurate budget forecasting, a dynamic portrait of the company emerges, emphasizing dependence on teamwork as well as on expertise.
Runtime
29 min
Subjects
- Branding (Marketing) (220)
- Office practice (56)
- Marketing (459)
- Business enterprises (436)
- Customer services (86)
- Business (3110)
- Management (2363)
- Filing systems (38)
- Occupational training (12)
- Office management (90)
- Typewriting (36)
- Corporations (131)
- Training (22)
Genre
Date of Publication
[2006], c2005
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=35946
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