Get Cartier! defending a crown
Description
As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the king of jewelers. In this program, award-winning business journalist Virginia Eastman gains unprecedented access to super-exclusive Cartier parties and PR events to observe the company's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy.
Runtime
31 min
Series
- Case Studies from the Multinational Marketplace (2)
- The Business Collection (8)
- The Ultimate Media Librarian Collection (44)
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- International business enterprises (261)
- Marketing (459)
Genre
Date of Publication
[2006], c2004
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=34652
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