Inside Saatchi & Saatchi. Spirited case study
Description
Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil.
Runtime
40 min
Series
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- International business enterprises (261)
- Marketing (459)
Genre
Date of Publication
[2005], c2005
Database
Films on Demand
Direct Link
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