E-commerce in business
Description
This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at Work's online planning system, this program presents compelling case studies of the Internet's use to capture and exploit new markets.
Runtime
30 min
Subjects
- Logistics (25)
- Marketing (459)
- Business enterprises (436)
- Business logistics (32)
- Computers (139)
- Technological innovations (514)
- Electronic commerce (175)
Genre
Date of Publication
[2006], c2003
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=33535
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