Ethics and social responsibility in business
Description
Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualities: Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture that teaches solid commercial principles to franchisees, and The Body Shop, a skincare product provider that calls itself an activist organization committed to positive social and environmental change and a retailer committed to customer service excellence. The underlying message? Good community is good business.
Runtime
27 min
Subjects
Genre
Date of Publication
[2005], c2003
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=33436
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