Graphic design. What's in a logo?
Description
Graphic designers with the consulting firm Navy Blue must produce a new corporate identity for Digital Animations Group, a Scottish company on the cutting edge of 3-D technology. Their task is to create a logo that captures the company's spirit and works across different formats, such as on paper, signs, windows, and Web pages. This program follows the entire process, from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product.
Runtime
15 min
Series
Subjects
- Commercial art (35)
- Graphic arts (79)
- Multimedia systems (26)
- Computer graphics (96)
- Computer games (48)
- Business presentations (53)
- Communication in design (56)
- Design (87)
- Communication in art (35)
Genre
Date of Publication
[2006], c2002
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=33023
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