Now with Bill Moyers. Daniel Yankelovich on public opinion research
Description
Opinion polls are said to be the voice of America; Daniel Yankelovich has been listening for the last 40 years. In this program, Bill Moyers talks with the survey pioneer recently named one of the 20th century's ten most influential people in the area of public policy. From his vast experience in the field, Yankelovich explains the agendas behind public opinion research, homing in on its uses and abuses by special interest groups. He also discusses the integral link between the economy and education, as well as what Americans can do to become poll savvy.
Runtime
36 min
Subjects
Contributor
Geography
Genre
Date of Publication
[2006], c2003
Database
Films on Demand
Direct Link
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