Now with Bill Moyers. Kathleen Hall Jamieson on political advertising
Description
Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute analysis, Jamieson deconstructs more than a dozen TV commercials used by politicians and public interest groups, homing in on their visual and rhetorical methods to expose their actual agendas of issue advocacy. Together, Jamieson and Moyers discuss the significance of these ads in the contexts of future elections and American politics in general.
Runtime
71 min
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Marketing (459)
- Advertising (278)
- Mass media and culture (147)
- Political participation (340)
- Political planning (192)
- Business ethics (382)
- Mass media (887)
- Communication in marketing (54)
- Business law (30)
- Public relations (98)
Contributor
Geography
Genre
Date of Publication
[2005], c2003
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=32605
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