A personal journey with Shirley Young, market research pioneer
Description
In this program, Bill Moyers talks with Shirley Young, an inspiring woman who survived the Japanese occupation of the Philippines to become a pioneer of market research with Grey Advertising. Later, as a vice president of General Motors, she helped launch GM's operation in China, the country of her birth.
Runtime
15 min
Series
- Becoming American: The Chinese Experience (8)
- Becoming American: Personal Journeys (5)
- South-Western Introduction to Business DOD Collection (50) (38)
Subjects
Contributor
Genre
Date of Publication
[2006], c2003
Database
Films on Demand
Direct Link
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