Why we buy
Description
This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.
Runtime
51 min
Series
- Buy-ology: The Science of Buying and Selling (2)
- South-Western Introduction to Business DOD Collection (50) (38)
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Marketing (459)
- Consumer behavior (119)
- Consumer education (55)
Genre
Date of Publication
[2005], c2001
Database
Films on Demand
Direct Link
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