A Conversation With Jeffrey Bowman. Conversations with Giants
Description
Jeffrey Bowman, founder and CEO of REFRAME: The Brand™, joins John to talk about management consulting, what Jeffrey calls the new majority opportunity, and why he thinks marketers should re-evaluate the standard agency model.
Runtime
26 min 37 sec
Series
Subjects
- Occupations (203)
- Marketing (459)
- Advertising (278)
- Professions (104)
- Business ethics (382)
- Mass media (887)
- Communication (1217)
- Economics (3707)
- Public relations (98)
Database
Films on Demand
Direct Link
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