Omnichannel Is Revolutionizing Business

Description

Is the consumer driving the world of retail mad? Today you can buy anything anywhere, anytime: online, in stores, or via smartphones. Retailers have to reshape their strategy because the revolution will be merciless for those who don’t adapt. For retail expert Robin Lewis, “50 percent of brands will die if they don’t adapt to this new ecosystem." One word is frightening retailers everywhere: Omnichannel. Through the examples of Sephora, France’s most digitized retailer; BNP Paribas and its 2.0 banking; and Lick, the world’s first network of “connected objects” stores, you’re going to discover why brick and mortar is still going to be important.

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29 min 54 sec

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