Visual merchandising

Description

This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for using space, line, and lighting; how to utilize colors; and the showmanship created by using current events and holiday themes. Leading professionals discuss how visual merchandising has become a prime selling force in stores today. Viewers learn about the skills and interests needed to become a visual merchandiser and the wide range of career options available.

Runtime

35 min

Series

Subjects

Genre

Date of Publication

[2005], c1994

Database

Films on Demand

Direct Link