Visual merchandising
Description
This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for using space, line, and lighting; how to utilize colors; and the showmanship created by using current events and holiday themes. Leading professionals discuss how visual merchandising has become a prime selling force in stores today. Viewers learn about the skills and interests needed to become a visual merchandiser and the wide range of career options available.
Runtime
35 min
Series
Subjects
- Retail trade (126)
- Marketing (459)
- Merchandising (11)
- Service industries (22)
- Selling (60)
- Wholesale trade (30)
Genre
Date of Publication
[2005], c1994
Database
Films on Demand
Direct Link
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