The Retail store
Description
This fact-filled video explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers effectively. In detail, retailers discuss how they plan and buy inventories and what they do as products arrive. Viewers learn solid information about the diverse opportunities available in the retail store environment as professionals explain retail finance, sales promotion, personnel, operations, and merchandising. Fashion coordinators, buyers, and sales associates also discuss how they help customers make buying choices.
Runtime
23 min
Series
Subjects
- Retail trade (126)
- Marketing (459)
- Merchandising (11)
- Service industries (22)
- Selling (60)
- Wholesale trade (30)
Genre
Date of Publication
[2005], c1994
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=14639
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