Cracking the Code

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Description

Four Corners explores the world of Facebook and how your data is being mined to drive the huge success of the social media giant. Reporter Peter Greste examines the Facebook business model and shows why your private life is making the company billions.The program investigates how Facebook has the ability to track much of your browsing history, even when you're not logged on, and even if you aren't a member of the social network. It also reveals how the methods used to deliver targeted advertising also drives what 'news' appears in your Facebook feed, and why you are unlikely to see anything that challenges your world view.