Inside Lego
Description
LEGO, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years, it has enjoyed double digit growth. Just ten years ago, the company was losing nearly a million dollars a day. Bloomberg traveled to the company’s headquarters in Denmark to get a glimpse into LEGO’s history, its production, its fans, the LEGO family billionaires, and the young boss who rebuilt one of the world’s most loved toy companies.
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21 min 15 sec
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