Literary Devices in Ads
Description
In this program produced in Australia, students will find accessible explanations and examples of persuasive literary techniques used in advertising. The theme of car commercials provides a useful context in which students can explore the effect of multiple techniques, including allusion, simile and metaphor, hyperbole, personification, evaluative language and parody.
Runtime
13 min 41 sec
Subjects
- Marketing (459)
- Mass media (887)
- Sales promotion (53)
- Communication (1217)
- Economics (3707)
- Public relations (98)
Database
Films on Demand
Direct Link
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