Why We Buy What We Buy
Description
In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
Runtime
25 min
Series
Subjects
- Advertising (278)
- Consumer behavior (119)
- Mass media and culture (147)
- Art (784)
- Mass media (887)
- Communication in marketing (54)
- Consumer education (55)
- Public relations (98)
Genre
Date of Publication
[2005], c2001
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=11742
Similar Films
The Clios 2002
Southwest American Indian Art, World Indigenous Art
Brushstrokes
Rethinking the advertising game
Edvard Munch, Four Girls on a Jetty—Masterworks (Wallraf-Richartz Museum and Museum Ludwig,Cologne)
The Moors. Prelude to the renaissance
Gauguin, A Dangerous Life
Critical Reading, Writing, and Research
The Second Moment of Creation. Episode 1
Arshile Gorky. One Year at the Milkweed
Hieronymus Bosch
KS1/2 art. Investigating materials. 1
Umberto Boccioni, Farewells—Masterworks (Museum of Modern Art, New York)
Black Is the Color
Mastering fashion design. Studying with Vivienne Westwood