Marketplace of ideas. Vol. 1
Description
In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur; and other agencies discuss commercials such as Volkswagen's "Snowplow," Maxell's "Israelites," and Little Caesars' "Focus Group" to provide insights into what makes a TV spot a success.
Runtime
32 min
Series
- South-Western Introduction to Business DOD Collection (50) (38)
- Marketplace of Ideas: What Makes a Great Advertisement? (2)
Subjects
- Branding (Marketing) (220)
- Marketing (459)
- Advertising (278)
- Communication in marketing (54)
- Public relations (98)
Genre
Date of Publication
[2005], c2000
Database
Films on Demand
Direct Link
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