The Industry leaders and online strategy
Description
Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities.
Runtime
13 min
Series
- South-Western Introduction to Business DOD Collection (50) (38)
- Internet Marketing and Advertising Strategies (4)
Subjects
- Branding (Marketing) (220)
- Logistics (25)
- Marketing (459)
- Business enterprises (436)
- Business logistics (32)
- Computers (139)
- Electronic commerce (175)
Genre
Date of Publication
[2005], c2000
Database
Films on Demand
Direct Link
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