Discontinuous market change and strategic repositioning
Description
Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of Nokia, a Finnish forestry firm that has diversified to become a world leader in mobile telephony.
Runtime
29 min
Series
Subjects
- Branding (Marketing) (220)
- Marketing (459)
- Social change (532)
- Business planning (234)
- International business enterprises (261)
- Globalization (272)
Genre
Date of Publication
[2005], c1999
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=10832
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