Trends in apparel marketing
Description
Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a buyer, and a retailer provide insider perspectives on this dynamic industry.
Runtime
17 min
Series
Subjects
- Logistics (25)
- Clothing and dress (87)
- Business logistics (32)
- Art (784)
- Fashion design (1908)
- Retail trade (126)
- Electronic commerce (175)
- Wholesale trade (30)
Genre
Date of Publication
[2005], c1998
Database
Films on Demand
Direct Link
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