Marketing research and information

Description

Who needs that product, anyway? This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government-including the Statistical Abstract of the United States and materials obtained through FOIA requests-and from syndicates such as ACNielsen are considered. Methods of gathering primary information, such as focus groups, one-on-one interviews, surveys, and experiments, are also examined.

Runtime

9 min

Series

Subjects

Genre

Date of Publication

[2005], c1998

Database

Films on Demand

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