Your computer, your way. Dell and the direct sales model
Description
At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing single-point accountability, and leveraging efficiencies. But as Gateway and Circuit City scramble to exploit the trend toward customization, are computer manufacturers gearing up to eliminate retail altogether?
Runtime
11 min
Series
Subjects
- Logistics (25)
- Marketing (459)
- Business enterprises (436)
- Business logistics (32)
- Computers (139)
- Retail trade (126)
- Electronic commerce (175)
- Wholesale trade (30)
Genre
Date of Publication
[2005], c1999
Database
Films on Demand
Direct Link
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