Book Industry
Description
Book publishing is both the oldest and the smallest of the mass media industries. With commentary by the president of Allyn & Bacon, a regional manager of Barnes & Noble, and the owner of the large, independent Tattered Cover Book Store, this program provides a detailed look at how trade and educational/reference books are made, sold, and marketed. Also discussed is the perception of book publishing as a glamorous career field, in spite of the hard reality of low profits and wages. In addition, talk-show footage of William F. Buckley, Jr., and Madeline Cartwright, author of For the Children, adds insights into the experiences of book authors. Despite competition from TV, magazines, and the World Wide Web, sales figures continue to show that books are holding their own as a method of mass communication.
Runtime
28 min
Series
Subjects
Genre
Date of Publication
[2005], c1997
Database
Films on Demand
Direct Link
Similar Films
Best Stock Shots #2
American Masters, Walter Winchell - The Power of Gossip
Behind the Scenes. Printing
Why This Poet Couldn’t Avoid Writing About The Opioid Crisis
Publishing short stories
Bill Moyers Journal
When journalism gets a black eye. Scandals and the fourth estate
Washington news
Great disasters
Mass Communication, Part 2. Toward a Global Village
Cultural Studies and the Scholarship of Journalism. James W. Carey
The Powers That Be, 1960-1975
President Trump Takes on the Press
Episode 1, Beyond Belief (Louis Theroux, Life on the Edge)
The Black Press. Soldiers without Swords