Newspaper industry

Description

In 1923 more than 500 American cities had two or more competing daily newspapers, but in the 90s that number dwindled to a mere 36. This program spotlights the cross-town rivalry between The Denver Post and the Rocky Mountain News, offering insight into some of the benefits and drawbacks of competition for the same readership. In addition, it provides an engaging overview of America's oldest mass media industry. Some of the topics examined include the continual pressure for newspapers to adapt, the evolution of content, family versus conglomerate ownership, editorial and operations decision-making, the daily production life cycle, and the role of advertisers. The program is an excellent tool for understanding where the newspaper industry has been and where it is going.

Runtime

28 min

Series

Subjects

Genre

Date of Publication

[2005], c1997

Database

Films on Demand

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