Business ethics. Truth in advertising
Description
In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads, and how consumer audiences are targeted.
Runtime
29 min
Subjects
- Branding (Marketing) (220)
- Advertising campaigns (53)
- Marketing (459)
- Ethics (196)
- Business ethics (382)
- Business law (30)
- Philosophy (274)
Genre
Date of Publication
[2005], c1997
Database
Films on Demand
Direct Link
https://www.remote.uwosh.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102638&xtid=7141
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