What consumers consume

Description

Our economy rests on the bedrock of consumption: people use things that others have made. This program looks at the many social and psychological factors involved in the effort to sell things that people can be induced to buy without necessarily needing them. It covers fashion-a complex industry that reaches beyond the need for clothing to reflect the psychological needs of consumers; explains what the television industry does to measure and profile the consumerist character of its audiences; and shows the evolution in the auto industry as it seeks to balance environmental requirements with the wants of consumers.

Runtime

23 min

Subjects

Genre

Date of Publication

[2009], c1993

Database

Films on Demand

Direct Link

Similar Films

Marketing analytics resource allocation. Calculating return on investment
Real Marketing, The Strategies, Experiences, and Ethics of Jewish Entrepreneurs
Protecting Marijuana's $2.7 Billion Cash Industry When Banks Won't
A Conversation With Barry Burdiak. Conversations with Giants
Scaling Chutzpah. A piece of cheese to 350 locations. Episode 11
Matt Faso States Importance of Being Responsible On Social Media
Marketing the business
Diet confidential. Heavy marketing with a dash of nutrition
Jessica Feinstein Discusses Product Differentiation
Life apps. Silicon Savannah
Seven Sins of the Marketplace
Belle & Bunty fashions. Attracting investment through brand image
Marketing analytics resource allocation. Using resource allocation to build success
Business principles. RT1 01 - Abney. Business 01
Consultant. Vietnam. Episode 2