Steering ford to superior quality

Description

Harold "Red" Poling, Former Chairman and CEO, Ford Motor Company. Under Red Poling's leadership, Ford was the first U.S. automaker to recognize and respond to Japan's invasion of the U.S. car market. "Quality Is Job One" became the rallying point around which managers, employees, suppliers, and dealers joined forces to build a better product, build it faster, and do it at a lower cost. Red Poling reveals the strategies he used to guarantee that quality became more than just a slogan at Ford.

Runtime

34 min

Series

Subjects

Genre

Date of Publication

[2007], c1994

Database

Films on Demand

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