Health innovations. Marketing condoms in Cambodia

Description

Population Services International is marketing condoms in Cambodia to attract two different types of customer. "OK” is a low-cost condom aimed at the commercial sex sector. “Number One” is a higher priced brand that is designed to persuade people it’s something they want, rather than something they need. Profits from the more expensive brand are used to subsidize the cheapest.

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4 minutes

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Alexander Street

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