Health innovations. Marketing condoms in Cambodia
Description
Population Services International is marketing condoms in Cambodia to attract two different types of customer. "OK” is a low-cost condom aimed at the commercial sex sector. “Number One” is a higher priced brand that is designed to persuade people it’s something they want, rather than something they need. Profits from the more expensive brand are used to subsidize the cheapest.
Runtime
4 minutes
Series
Subjects
Contributor
Geography
Genre
Database
Alexander Street
Direct Link
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