The man behind Starbucks reveals how he changed the world

Description

Dec. 4 (Bloomberg) –- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1971, Starbucks Coffee opens in Seattle's Pike Place Market. CEO Howard Schultz gave American coffee a story and a lifestyle, taking it out of the kitchen and putting it onto almost every corner in America.

Runtime

6 minutes

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Contributor

Genre

Database

Alexander Street

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