What is marketing research?
Description
This program examines the role of market research in the claims made by advertisers. It provides examples of market research techniques and discusses focus groups.
Runtime
28 minutes
Subjects
Genre
Database
Alexander Street
Direct Link
Similar Films
Faking It. The Rise of the Counterfeit Goods Trade
The Micro Debt. A Critical Investigation
El Contrato. Contract
Cooperation Beats Competition
Greening of Pension Funds
Triangle Fire
Now with Bill Moyers. Kathleen Hall Jamieson on political advertising
Financing Clean Development
Goldman Sachs and the Decline of Greece
What can Whole Foods learn from Lego?
The New green revolution
Which company has the best marketing campaign?
The Facebook Dilemma. Part 1
The Arctic Circle. The Battle for the Pole
Sexual Politics at Work