60 minutes. There's no business like shoe business
Description
Investigates the recruitment practices of Nike and Adidas as they go after young basketball players in hope of finding the next Michael Jordan to promote their new sneakers. Promising children are showered with sneakers and clothing, recruited on to teams owned by Nike or Adidas, and even directed to high schools that are considered 'Nike Schools'. Shows how little kids and their parents get hooked. Lesley Stahl reports.
Runtime
13 minutes
Series
Subjects
Geography
Genre
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?CBSV;2856341
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