The marketing series. The 4 Ps and beyond. 2
Description
Featuring case studies from such diverse companies as Virgin, Divine Chocolate, Brompton Bicycle, and a green minicab company, this DVD offers a detailed exploration of each of the four Ps of the marketing mix (product, promotion, price, and place) and investigates their relevance in modern advertising. The program considers the effects of the Internet on marketing.
Runtime
62 minutes
Series
Subjects
Genre
Database
Alexander Street
Direct Link
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