The language of advertising
Description
How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce.
Runtime
32 minutes
Subjects
Geography
Genre
Database
Alexander Street
Direct Link
Similar Films
Public relations
Spring
Reviving Ophelia. Saving the selves of adolescent girls
Integrated marketing communications
Eye of Vichy
T3. Trailblazing a path for women in advertising
Advertising layout. Space allocations. Part 1
Lucky Strike cigarette commercial. Square dance
Nike
A Conversation With Duncan Mitchell. Conversations with Giants
Expansion
Psychology of advertising. A new century. Part I
Twitter introduces new keyword ad targeting
Is Coke's new anti-obesity ad hypocritical?
Reclaim the condom