Celebs-- brands-- and fake fans
Description
'This one-hour special goes undercover to investigate what's real and what's fake in the brave new online world. Celebrities have considerable influence on social media, but are some less than transparent when tweeting brand names to their legions of fans? This film exposes the new tricks used by marketeers to plug brands, from buying fake Facebook 'likes' and YouTube 'views' to influencing social media conversations. Film-maker Chris Atkins travels to Bangladesh in search of backstreet 'click farms' where poorly paid workers manipulate social media for the benefit of big western brands.'
Runtime
48 minutes
Subjects
Genre
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?EBAP;2783643
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