Craig Johnson. J.C. Penney broke cardinal rule of retail
Description
Craig Johnson, president at Customer Growth Partners, examines what went wrong with J.C. Penney CEO Ron Johnson's turnaround plan as the retailer reported its lowest sales results in more than two decades. He speaks on Bloomberg television's 'Market Makers.'
Runtime
6 min
Series
Subjects
Genre
Date of Publication
2013
Database
Alexander Street
Direct Link
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