J.C. Penney going 'back to the future'. Hayzlett
Description
Jeffrey Hayzlett, former chief marketing officer at Eastman Kodak, talks with Bloomberg's Tom Keene about how J.C. Penney should approach marketing with the exit of CEO Ron Johnson and failure of his turnaround plan. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
Runtime
2 min
Series
Subjects
Genre
Date of Publication
2013
Database
Alexander Street
Direct Link
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