Shocking ads. Does provocation pay off for brands?
Description
Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's 'Market Makers.'
Runtime
4 min
Series
Subjects
Genre
Date of Publication
2013
Database
Alexander Street
Direct Link
Similar Films
El-Erian. 'fiscal cliff' avoided by 'mini-bargain'
Should JPMorgan investors be concerned about probe?
Economy for us is fantastic. Test People founder
Does Delta need anti-trust approval on Virgin buy?
Always Coca-Cola
Is Apple's iOS 7 makeover working?
What's Boeing's next move?
The economics of health care in America
We'll see social media consolidation. WANdisco CEO
Who would buy Hulu and why?
Moran. Mayer needs to implement dramatic change
Veteran unemployment high, but not for these guys
Hostess. Sweetest comeback in history of ever
Matt Faso Expresses Surprise At How The Same Job Can Dramatically Change Over Time
Schiavo. FAA was behind the curve on 787 Dreamliner