Sponsoring the London 2012 Olympics
Description
To stage the Olympics there's no doubt you need a big budget. London 2012's organizers have raised almost half their 2-billion-pound balance sheet through sponsorship. But how valuable is it to be an Olympic sponsor and if you're not, can you cash in anyway? As the Games draw near and the ad campaigns ramp up, Olympics Correspondent Louise Beale has been finding out.
Runtime
2 min
Series
Subjects
Genre
Date of Publication
2012
Database
Alexander Street
Direct Link
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