Will the Clover bring luck to Starbucks?
Description
David Reibstein, Wharton Business School professor, looks at Starbucks' move to serve coffee connoisseurs with the introduction of 'The Clover' and how it can impact their business on many levels. He speaks on Bloomberg Television's 'Market Makers.'
Runtime
5 min
Series
Subjects
Contributor
Genre
Date of Publication
2013
Database
Alexander Street
Direct Link
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