How consumers decide
Description
Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious. Are hidden persuaders creeping silently into minds and shaping our desires? Which leads our decision making -- the heart or the mind? Is one a leader while the other follows quietly behind? How do reason and feelings cooperate in the marketplace?
Runtime
23 min
Series
Subjects
Genre
Date of Publication
2008
Database
Alexander Street
Direct Link
https://www.remote.uwosh.edu/login?url=http://www.aspresolver.com/aspresolver.asp?BUSV;2313657
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