Packaging. The science of temptation
Description
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products -- it creates them. Discover that for many products, the package IS the product. This fast-paced video is essential for marketing classes and consumer education. It will change how you view packages -- and marketing.
Runtime
20 min
Series
Subjects
Genre
Date of Publication
2000
Database
Alexander Street
Direct Link
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