Fashion retailing
Description
Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants bring affordable fashion to the masses. Increasingly, catalog and online operators are making their presence known as fashion merchants. Firms like Marshall Field's Chico's, Alan Flusser Custom Shop, Steinmart, and Target show how they are focusing their efforts to make certain that they are achieving their share of the fashion market.
Runtime
24 min
Series
Subjects
Genre
Date of Publication
2005
Database
Alexander Street
Direct Link
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